It is a known fact that Keyword Research precedes SEO. According to Similar Web Reports, 95% of the organic traffic comes from keyword research. This alone should compel firms to stop taking keyword research for granted.
With Google changing its algorithm every now and then, it's incredibly tough to have a workflow in place. If you need help with keyword research, check this template which is inspired by Adam Sherk’s Keyword Research Marketing Workflow.
Adam Sherk is the VP, SEO and Digital Strategy of Define Media Group. He is of the opinion that keyword research is a step-by-step process which starts broadly and then becomes precisely focused. For comprehensive info regarding the template, click here.
This template contains a 7 step keyword research workflow. To access the template, click here.